JOUR 360

fall 2018

All Classes

The Media and You

Credit: 3 hours.

The course will survey contemporary public relations to clarify several elements: publicity, advertising, branding, press agentry, public affairs, issues management, lobbying, investor relations and development. Students will learn to work with the press and the ethical dimensions of the relationships that form. The course will employ real and hypothetical case studies. Teams will develop strategies to reach a PR goal. Each team will make presentations to be judged by real clients or the instructor and guest judges.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor