ENG 466
Summer 2017 All Classes
Credit: 2 hours.
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.
Same as TE 466. 2 undergraduate hours. 2 graduate hours. Credit is not given for both ENG 466 and BADM 365. Prerequisite: ENG 360.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
35615
|
Online
|
ONL
|
ARRANGED
|
n.a.
|
n.a.
|
Shabbir, M
|
|