ADV 490

Summer 2017 All Classes

All Classes

Advanced Special Topics in Advertising

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Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic.

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ADV 490 class schedule data for summer 2017
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	38679	Online	C	ARRANGED	n.a.	n.a.	Meron, S	Part of Term: S1 Date Range: 05/15/17-06/09/17 Credit: 3 hours Section Title: Copywriting Section Info: For ad majors considering a career in copywriting or just striving to become better creative thinkers and communicators, this course builds on Content Creation (ADV 390) to further explore copywriting concepts, processes and best practices. In this course we will craft headlines and body copy for a variety of media, all in the context of audience, strategy, design and the Big Idea. Watch video lectures on your own time. Writing-intensive and portfolio-building.