ADV 490

Spring 2016 Part of Term B

Part of Term B
Mar 14-May 4

Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic.

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ADV 490 class schedule data for spring 2016
CRN Type Section Time Day Location Instructor Section Details
61427
Lecture-Discussion
A
10:00AM -10:50AM
MWF
Gregory Hall
Yao, M
Part of Term:
B
Date Range:
03/14/16-05/04/16
Credit:
3 hours
Section Title:
Digital Advertising Content
Section Info:
Digital Advertising Content, Technologies, and Concepts. This introductory course systematically examines a wide range of topics related to the proliferation and use of digital media in a networked world, including psychology, social relationships, culture, economics, politics, and philosophy. It is designed to prepare students for living and working in an increasingly mediated society in which digital technologies are omnipresent yet ubiquitous. While the scope of this course is highly interdisciplinary, its emphasis will be placed on specialist knowledge for media professions such as advertising and journalism.
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