ADV 490

Spring 2016 All Classes

All Classes

Special Topics in Advertising

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Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic.

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ADV 490 class schedule data for spring 2016
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
61427	Lecture-Discussion	A	10:00AM -10:50AM	MWF	223 Gregory Hall	Yao, M	Part of Term: B Date Range: 03/14/16-05/04/16 Credit: 3 hours Section Title: Digital Advertising Content Section Info: Digital Advertising Content, Technologies, and Concepts. This introductory course systematically examines a wide range of topics related to the proliferation and use of digital media in a networked world, including psychology, social relationships, culture, economics, politics, and philosophy. It is designed to prepare students for living and working in an increasingly mediated society in which digital technologies are omnipresent yet ubiquitous. While the scope of this course is highly interdisciplinary, its emphasis will be placed on specialist knowledge for media professions such as advertising and journalism.
62620	Conference	BC	ARRANGED	n.a.	Location Pending	Clifton, B	Part of Term: 1 Date Range: 01/19/16-05/04/16 Special Approval: Instructor Approval Required Credit: 3 hours Section Title: Media Sales Capstone Section Info: Please note: May only be taken as CR/NCR.
63497	Lecture-Discussion	R	2:00PM -3:20PM	TR	133 Armory	Lewis, J	Part of Term: 1 Date Range: 01/19/16-05/04/16 Credit: 3 hours Section Title: Sports PR Section Info: An overview of public relations in the sports industry, including historical development and current issues facing practitioners. Restriction(s): Restricted to students with Junior or Senior class standing. Restricted to Undergrad - Urbana-Champaign.
63850	Lecture-Discussion	SMA	12:00PM -1:50PM	MW	31 Gregory Hall	Yun, J	Part of Term: A Date Range: 01/19/16-03/11/16 Credit: 2 hours Section Title: Social Media Analytics Section Info: This course will cover a variety of topics designed to help students learn more about social media analytics and network analysis in general. Course content will include an overview of human networks (i.e. positions of power, influence, and tie strength), an overview of tools available to analyze social media networks, and application of social media analytics to real life advertising and communications questions. Restriction(s): Restricted to students with Junior, Senior, or Graduate class standing.