ADV 283

Spring 2016 Part of Term 1

Part of Term 1
Jan 19-May 4

Credit: 3 hours.

Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact.

Prerequisite: ADV 150, ADV 281.

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ADV 283 class schedule data for spring 2016
CRN Type Section Time Day Location Instructor Section Details
60080
Lecture-Discussion
A
2:00PM -3:20PM
TR
Armory
Gilliland, M
Part of Term:
1
Date Range:
01/19/16-05/04/16
Section Info:
If seats are available, the major restriction will be removed January 15 11am.
Restriction(s):
Restricted to students with Sophomore or Junior class standing.
60081
Lecture-Discussion
B
11:00AM -12:20PM
TR
Armory
Gilliland, M
Part of Term:
1
Date Range:
01/19/16-05/04/16
Section Info:
If seats are available, the major restriction will be removed January 15 11am.
Restriction(s):
Restricted to students with Sophomore or Junior class standing.
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