ADV 283
Spring 2016 Part of Term 1
Jan 19-May 4
Credit: 3 hours.
Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
60080
|
Lecture-Discussion
|
A
|
2:00PM
-3:20PM
|
TR
|
Armory
|
Gilliland, M
|
|
|
|
60081
|
Lecture-Discussion
|
B
|
11:00AM
-12:20PM
|
TR
|
Armory
|
Gilliland, M
|
|