RST 515

fall 2016

All Classes

Marketing in RST

Credit: 4 hours.

Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor