ADV 281

Summer 2015 Part of Term S2

Part of Term S2
(8 week) Jun 15-Aug 6

Advertising Research Methods

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Credit is not given for ADV 281 if credit for ADV 481 has been earned. Prerequisite: ADV 150, STAT 100 or equivalent.

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ADV 281 class schedule data for summer 2015
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	38283	Online	S2	12:00PM -1:20PM	TR	n.a.	Sar, S	Part of Term: S2 Date Range: 06/15/15-08/06/15 Section Info: Students are highly recommended to have a high speed internet connection (preferably not wireless), a microphone or headset with microphone for course interaction during the live sessions.