MACS 364

Spring 2015 Part of Term B

Part of Term B
Mar 16-May 6

Topics in Media Business

Credit: 3 hours.

Addresses the business, industry, and economic implications of the interaction of Internet, television, radio, film, and print outlets through digitization-driven platform and interactive technologies. Explores historical and emergent business models, ownership and work patterns, and investment arrangement related to media convergence. Investigates novel forms of individual and collective labor structures and globally distributed modes of production and consumption. Includes attention to economic and scholarly models seeking to analyze media business structures. Specific topics vary by semester, but may include Google, Disney, and Hollywood studio system, or activist media organizations.

May be repeated for a maximum of 6 hours if topics vary.

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MACS 364 class schedule data for spring 2015
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	60105	Lecture-Discussion	F	2:00PM -4:50PM	TR	Lincoln Hall	Chan, A	Part of Term: B Date Range: 03/16/15-05/06/15 Section Title: Food Networks Section Info: This course will study principles and practices associated with food production and branding through diverse food-related media networks. The class will take a particular interest in the marketing and production networks associated with "environmentally-friendly," "sustainable" and "organics" food products. Students will learn how things such as geography, history, culture, local business practices and national policy shape the production and marketing of diverse food products, and consumer "experiences" constructed across diverse media platforms - from magazines and televised cooking shows, to social media and interactive websites.