CMN 509

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Credit: 2 hours.

Orientation to the discipline of social marketing with some application to a range of problems, emphasizing issues with a health context. Topics will include audience research, segmentation strategies, communication channels, and the marketing mix. Students will acquire practical skills in audience research and learn about the design, implementation, and evaluation of health intervention initiatives that use social marketing. Offered Spring terms only. Prerequisite: Only for students enrolled in the MS in Health Communication degree program.

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