JOUR 360

fall 2015
Part of Term B
Oct 19 - Dec 9
The Media and You
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Credit: 3 hours.

The course will survey contemporary public relations to clarify several elements: publicity, advertising, branding, press agentry, public affairs, issues management, lobbying, investor relations and development. Students will learn to work with the press and the ethical dimensions of the relationships that form. The course will employ real and hypothetical case studies. Teams will develop strategies to reach a PR goal. Each team will make presentations to be judged by real clients or the instructor and guest judges.

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