MACS 364

Spring 2014 All Classes

All Classes

Topics in Media Business

Credit: 3 hours.

Addresses the business, industry, and economic implications of the interaction of Internet, television, radio, film, and print outlets through digitization-driven platform and interactive technologies. Explores historical and emergent business models, ownership and work patterns, and investment arrangement related to media convergence. Investigates novel forms of individual and collective labor structures and globally distributed modes of production and consumption. Includes attention to economic and scholarly models seeking to analyze media business structures. Specific topics vary by semester, but may include Google, Disney, and Hollywood studio system, or activist media organizations.

May be repeated for a maximum of 6 hours if topics vary.

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MACS 364 class schedule data for spring 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	60105	Lecture-Discussion	F	2:00PM -4:50PM	M	137 Armory	Chan, A	Part of Term: B Date Range: 03/17/14-05/07/14 Special Approval: Instructor Approval Required Section Title: Food Networks Section Info: This course will study principles and practices associated with food production and branding through diverse food-related media networks - looking comparatively at food marketing and production in Sweden and Illinois. The class will take a particular interest in the marketing and production networks associated with "environmentally-friendly," "sustainable" and "organics" food products. Students will learn how things such as geography, history, culture, local business practices and national policy shape the production and marketing of diverse food products, and consumer "experiences" constructed across diverse media platforms - from magazines and televised cooking shows, to social media and interactive websites. Students will also have a chance to examine the perceptions and realities of food and organics production and marketing via engaging in a research study involving organics consumers and social media use in Sweden, in collaboration with KTH University's Center for Sustainable Communication. This unique opportunity will allow students to develop cutting-edge skills in high-demand in the media and advertising industries: including web-centered analytics, visual studies, and consumer research related to global markets. In addition, the class will travel to major cities within Sweden and meet with professionals, researchers, producers in advertising, marketing, policy, media industries, and "eco-friendly" consumer product design. The class will also have the opportunity to do the same in Chicago. Students will research the topic of food product innovation, branding, and marketing techniques in Sweden through visits to: consumer research centers, organics branding consultants, and organics-focused print and broadcast studios and publishers. Students will also make field visits to sites of consumerism and food production in Sweden: including grocery stores, local farmers' markets, and rural and urban farms. During their field research in Sweden, students will identify and explore how innovative media uses and strategies can help shape national markets in food and organics production. Travel Dates: May 18-26, 2014