AGCM 315

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Credit: 3 hours.

Students learn the trends of emerging communication tools and norms on the agriculture sectors of society (theories & models), and the best practices and basic skills required to implement these new media (practice). Students will learn from agricultural communications cases and apply concepts to solving current new media communications problems in agriculture. Agriculture includes a variety of sectors such as food, natural resources, animals, biofuels, and human health/nutrition. Course is taught through the frameworks of public relations, agricultural communications, and information diffusion.

Same as ADV 315. Prerequisite: AGCM 220 or ADV 310; or consent of instructor.

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