MDIA 568

Fall 2014 Part of Term 1

Part of Term 1
Aug 25-Dec 10

Credit: 4 hours.

Analyzes the structure, policy, and behavior of such media of communication as newspapers, magazines, books, postal service, telegraph, telephone, broadcasting, and film; special emphasis on their relationships to the political order and the economy.

Prerequisite: Consent of department.

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MDIA 568 class schedule data for fall 2014
CRN Type Section Time Day Location Instructor Section Details
63747
Lecture-Discussion
C3
3:00PM -5:50PM
M
Armory
Ciafone, A
Part of Term:
1
Date Range:
08/25/14-12/10/14
Section Info:
Coca-Cola Culture: Media and Commodities Description: Class examines an iconic corporation, The Coca-Cola Company, as both a major economic and cultural producer through its mediated commodities across 6 continents and through its over 100-year history. Key topics include: company advertising and marketing, consumer cultural practices and consumption, popular cultural representations, activist and protest media, public relations and stakeholder communications, corporate films and internal communications, museums and corporate spaces, to name a few. Evaluated work will include regular attendance, 3 papers (2 short and 1 longer), contribution to a collective web archive, oral presentations, and active participation in class discussion. Meets with MACS 496 (CRN 61193).
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