JOUR 460

Fall 2014 Part of Term B

Part of Term B
Oct 20-Dec 10

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Credit: 1 TO 4 hours.

A changing array of special projects, research or reading in journalism.

1 to 4 undergraduate hours. 1 to 4 graduate hours. May be repeated in the same or subsequent semesters if topics vary.

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JOUR 460 class schedule data for fall 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	60526	Online	B	6:00PM -7:30PM	W	n.a.	Kieser, E	Part of Term: B Date Range: 10/20/14-12/10/14 Credit: 3 hours Section Title: Broadcast Meteorology Section Info: Weekly scheduled discussion sessions will be held on Wednesday nights online using the Collaborate course delivery system (see www.elluminate.com) from 6 pm to 7:30 pm CST. Students are highly recommended to have high speed internet connection (preferably not wireless), a microphone or headset with microphone for course interaction. No software is required. No prerequisites. Open to JOUR graduate students. Restriction(s): Restricted to students in the Atmospheric Sciences, Advertising, Media and Cinema Studies, Journalism, or College of Media Programs department.
	60080	Lecture-Discussion	L2	9:00AM -10:50AM	MW	Gregory Hall	Tate, A	Part of Term: B Date Range: 10/20/14-12/10/14 Credit: 3 hours Section Title: The Media and You Section Info: The Media and You: Getting the Message Out This course will equip students and practitioners in journalism, public relations, business, agriculture and science and technology fields with practical knowledge and tools to understand and work with all forms of media to achieve their goals. The course will include a quick survey of contemporary public relations and clarify several discrete elements: publicity, advertising, branding, press agency, public affairs, issues management, lobbying, investor relations and development. This will set the stage for this course, which will focus on working with and, at times, around news media. The core issue of working with the media will encompass guidelines for good media relations, guidelines for working with the press, and understanding the ethical dimensions of the relationships that form. The course will employ case studies, real and hypothetical. The class will break into small groups for the last four or five sessions to develop a set of strategies, employing an array of media, to reach a PR goal the instructor will develop. The instructor will solicit real world opportunities for class teams to work with local/regional interests on a media and communications plan that suits the client. Open to JOUR graduate students.