ENG 466
Fall 2014 Part of Term 1
Aug 25-Dec 10
Credit: 1 OR 2 hours.
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.
Same as TE 466. 1 or 2 undergraduate hours. 1 or 2 graduate hours. Credit is not given for both ENG 466 and BADM 365. Prerequisite: ENG 360.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
55814
|
Lecture-Discussion
|
A
|
5:00PM
-6:50PM
|
T
|
Digital Computer Laboratory
|
Shabbir, M
|
|