CMN 465

Fall 2014 Part of Term 1

Part of Term 1
Aug 25-Dec 10

Social Marketing Health&Behav

Credit: 3 OR 4 hours.

Applies marketing concepts and practices to bring about behavior change for a social good. Social marketing is an approach to planning and implementing projects and programs that emphasizes a customer-centered mindset to learn what people want and need to change their behavior. Designed to give students a thorough orientation to the discipline of social marketing and its application to a range of problems with an emphasis on issues in health contexts. Topics will include audience research, segmentation strategies, communication channels, marketing mix, and the application of behavioral theory. Students will acquire practical skills in the design, implementation, and evaluation of health intervention initiatives that use social marketing.

Same as CHLH 465. 3 undergraduate hours. 4 graduate hours.

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CMN 465 class schedule data for fall 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	55668	Lecture-Discussion	MHG	11:00AM -12:20PM	TR	Lincoln Hall	Huhman, M	Part of Term: 1 Date Range: 08/25/14-12/10/14 Credit: 4 hours Restriction(s): Restricted to Graduate - Urbana-Champaign.
	55639	Lecture-Discussion	MHU	11:00AM -12:20PM	TR	Lincoln Hall	Huhman, M	Part of Term: 1 Date Range: 08/25/14-12/10/14 Credit: 3 hours Section Info: Reserved for Communication/Speech Communication majors through May 2. Restriction(s): Restricted to Speech Communication or Communication major(s). Restricted to Undergrad - Urbana-Champaign.