ADV 284

Fall 2014 Part of Term B

Part of Term B
Oct 20-Dec 10

Consumer Insight

Credit: 3 hours.

Course focuses on methods of eliciting consumer insight. In particular, this class introduces the process and applied outcomes of consumer insight in terms of building brand strategy. Techniques for persuasive presentation of insight will also be introduced.

Prerequisite: ADV 281, ADV 283.

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ADV 284 class schedule data for fall 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	62721	Lecture	D	1:00PM -3:50PM	MW	370 Armory	Duff, B	Part of Term: B Date Range: 10/20/14-12/10/14 Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to students with Junior class standing.