RST 515

Summer 2013 All Classes

All Classes

Marketing in RST

Credit: 4 hours.

Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.

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RST 515 class schedule data for summer 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	36187	Online	XM	ARRANGED	n.a.	n.a.	Staples, S	Date Range: 05/01/13-06/25/13 Description: Online Section Info: Enrollment in this section is restricted to students in the online Recreation, Sport and Tourism program. Restriction(s): Restricted to MS : Rec, Sport, Tourism -UIUC or MS: Rec,Sport,Tourism -UCGC.