ADV 300

Summer 2013 All Classes

All Classes

Introduction to Advertising

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

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ADV 300 class schedule data for summer 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	36341	Online	ONL	7:00PM -9:00PM	R	n.a.	Olson, K	Part of Term: S1 Date Range: 05/13/13-06/07/13 Section Info: Students are required to attend LIVE online sessions on Thursdays, May 16, 23, 30, and June 6 via Collaborate (previously Elluminate). Students are highly recommended to have high speed internet connection (preferably not wireless), a microphone or headset with microphone for course interaction during the live sessions. Restriction(s): Restricted to Undergrad - Urbana-Champaign.