RST 515

Spring 2013 Part of Term 1

Part of Term 1
Jan 14-May 1

Marketing in RST

Credit: 4 hours.

Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.

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RST 515 class schedule data for spring 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	50250	Lecture-Discussion	A	6:00PM -9:20PM	T	Huff Hall	Huang, Z Chalip, L	Part of Term: 1 Date Range: 01/14/13-05/01/13 Credit: 4 hours Restriction(s): Restricted to Graduate - Urbana-Champaign.