MACS 364

Fall 2013 All Classes

All Classes

Topics in Media Business

Credit: 3 hours.

Addresses the business, industry, and economic implications of the interaction of Internet, television, radio, film, and print outlets through digitization-driven platform and interactive technologies. Explores historical and emergent business models, ownership and work patterns, and investment arrangement related to media convergence. Investigates novel forms of individual and collective labor structures and globally distributed modes of production and consumption. Includes attention to economic and scholarly models seeking to analyze media business structures. Specific topics vary by semester, but may include Google, Disney, and Hollywood studio system, or activist media organizations.

May be repeated for a maximum of 6 hours if topics vary.

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MACS 364 class schedule data for fall 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	58840	Lecture-Discussion	E	2:00PM -3:20PM	TR	331 Armory	Noble, S	Part of Term: 1 Date Range: 08/26/13-12/11/13 Credit: 3 hours Section Info: Topic: Planet Google Analyzes Google as an example of a defining new media company and as a lens through which to reflect critically on the ways in which new media companies and their products change our communication experiences and our understanding of the world. Outcomes of the course include learning (1) how to do business research about new media companies and (2) how to critically assess Google and other New Media companies. If seats are available: Course may open to campus at 8:30 am on April 15th.