ENG 466
Fall 2013 All Classes
Credit: 1 OR 2 hours.
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.
Same as TE 466. Credit is not given for both ENG 466 and BADM 365. Prerequisite: ENG 360.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
55814
|
Lecture-Discussion
|
A
|
4:00PM
-5:50PM
|
M
|
1214 Siebel Center for Comp Sci
|
Clifton, R
|
|