ENG 466
summer 2012
All Classes
High-Tech Venture Marketing
Credit: 1 OR 2 hours.
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.
Same as TE 466. Credit is not given for both ENG 466 and BADM 365. Prerequisite: ENG 360.
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