BADM 551

Credit: 2 hours.

How do firms compete with ideas? How do they create, exploit and vindicate intellectual property ("IP") assets and capabilities in competition with others at home and abroad? We will address these critical questions, and gain a better understanding of what IP is, how firms nurture its creation, protect and meter its use, and integrate it into the broader competitive strategy of the firm. We will also investigate different types of IP legal regimes around the world, and investigate how multinational firms manage these regime differences for competitive advantage globally. We will do this through review and discussion of published legal decisions, international agreements and business case studies designed to highlight practical challenges that managers face when deciding how best to protect, transfer and or exploit IP within and across markets. Students should come away from this course with practical management insights and techniques for dealing with IP issues and helping the firm compete with ideas more effectively.