CMN 377

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Credit: 3 hours.

Traces the social, economic, and political underpinnings of public relations and propaganda in modern times. Starting with the rise of modern propaganda in post Civil War era, examines the rise of corporate propaganda as a strategy to prevent regulatory measures and public criticism and explores how the same persuasive strategies were quickly adapted by other social and political actors. Explores the major social, political, and economic causes for the emergence of propaganda as a dominant communication strategy and traces how events during WWI and WWII helped solidify the role of government and commercial propaganda in society. The frequently blurry distinctions between government propaganda and commercial PR will be explored and the second part of the course will focus on contemporary strategies, issues and concerns. The relationship between propaganda, PR and the mass media will be a constant site of inquiry.

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