BADM 528

Fall 2012 All Classes

All Classes

Promotional Strategy

Credit: 4 hours.

Management orientation to promotional strategy for the medium and large size organization: includes analyses of the primary elements of the promotional function from both qualitative and quantitative perspectives emphasizing such factors as (1) selection among alternative promotional tools, (2) the promotional budgeting and allocation process, and (3) determination of appropriate messages and media schedules for given product/market situations. Explores widely used models in depth for strategic usefulness; emphasizes case analysis and contemporary situations.

Prerequisite: BADM 520 or first year of MBA program or equivalent.

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BADM 528 class schedule data for fall 2012
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	54362	Lecture-Discussion	A	9:30AM -10:50AM	MW	Business Instructional Fac	White, T	Part of Term: 1 Date Range: 08/27/12-12/12/12 Section Info: Prerequisite will be enforced. Restriction(s): Restricted to MBA:Bus Administration -UIUC.