ADV 300

Summer 2011 Part of Term SF

Part of Term SF
May 16-Aug 4

Introduction to Advertising

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

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ADV 300 class schedule data for summer 2011
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	36341	Online	CB	7:00PM -9:00PM	W	n.a.	Olson, K	Part of Term: SF Date Range: 05/16/11-07/23/11 Description: Online Section Info: If you are a degree-seeking student taking a mix of campus-based and online delivered courses during the summer term, you should register for the course section(s) noted as CB. Students enrolling in these sections will be charged the campus range tuition. This is a blended course delivery. Weekly scheduled discussion sessions will be held online on Wednesdays (beginning 5/18?no live session the first week of class) using the Elluminate interactive course delivery system (see www.elluminate.com). In addition to the live sessions online, students will also be responsible for weekly content presented in Illinois Compass course management system. Students are highly recommended to have high-speed Internet connection (preferably not wireless), and a microphone or headset with microphone are required for this course. Restriction(s): Restricted to Undergrad - Urbana-Champaign. Not intended for NDEG:Grad Nondegree-CE-UIUC or NDEG:Undergrad Nondeg-CE-UIUC.