ADV 300

Summer 2011 All Classes

All Classes

Introduction to Advertising

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

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ADV 300 class schedule data for summer 2011
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	36341	Online	CB	7:00PM -9:00PM	W	n.a.	Olson, K	Part of Term: SF Date Range: 05/16/11-07/23/11 Description: Online Section Info: If you are a degree-seeking student taking a mix of campus-based and online delivered courses during the summer term, you should register for the course section(s) noted as CB. Students enrolling in these sections will be charged the campus range tuition. This is a blended course delivery. Weekly scheduled discussion sessions will be held online on Wednesdays (beginning 5/18?no live session the first week of class) using the Elluminate interactive course delivery system (see www.elluminate.com). In addition to the live sessions online, students will also be responsible for weekly content presented in Illinois Compass course management system. Students are highly recommended to have high-speed Internet connection (preferably not wireless), and a microphone or headset with microphone are required for this course. Restriction(s): Restricted to Undergrad - Urbana-Champaign. Not intended for NDEG:Grad Nondegree-CE-UIUC or NDEG:Undergrad Nondeg-CE-UIUC.
	36340	Online	OO	7:00PM -9:00PM	W	n.a.	Olson, K	Date Range: 05/16/11-07/23/11 Description: Online Section Fee: Graduate - Urbana-Champaign OCE Tuition $339.00 per Bill Hour, Undergrad - Urbana-Champaign OCE Tuition $304.00 per Bill Hour, and OCE Fees $50.00 per Bill Hour. Section Info: If you are degree-seeking or non-degree student taking ONLY course(s) offered in an online format during the summer term, you should register for course section(s) OO. Students enrolling in these sections will be charged the Online & Continuing Education per credit hour rates and fees as indicated in the section notes. Online and Continuing Education (OCE) restrictions and assessments apply, see http://www.oce.illinois.edu. Clarification of the assessment notations listed: undergrad students will be assessed $304 per credit hour. All students will be assessed a $50 per credit hour administration fee. This is a blended course delivery. Weekly scheduled discussion sessions will be held online on Wednesdays (beginning 5/18?no live session the first week of class) using the Elluminate interactive course delivery system (see www.elluminate.com). In addition to the live sessions online, students will also be responsible for weekly content presented in Illinois Compass course management system. Students are highly recommended to have high-speed Internet connection (preferably not wireless), and a microphone or headset with microphone are required for this course. Restriction(s): Restricted to Undergrad - Urbana-Champaign.