BADM 529

fall 2011

All Classes

Marketing Research

Credit: 4 hours.

Examines the collection and analysis of information applied to marketing decisions; stresses quantitative methods including samplings, scalings, experimental design, forecasting, and multivariate procedures through the use of class projects on actual market research problems. Prerequisite: BADM 520 or first year of MBA program or equivalent.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor