ADV 400

Fall 2011 Part of Term B

Part of Term B
Oct 17-Dec 7

Special Problems

Credit: 0 TO 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

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ADV 400 class schedule data for fall 2011
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	58544	Lecture-Discussion	H	3:30PM -4:50PM	W	Mumford Hall	Cupps-Miller, H	Part of Term: B Date Range: 10/17/11-12/07/11 Credit: 3 hours Section Title: Advanced Selling Techniques Section Info: Students will learn the nuances of persuasive consumer communication skills which can be utilized within the fields of sales, public relations, advertising, etc. Students will be introduced to advanced selling techniques and focus on improved soft skills in attracting and retaining customers, methods for setting sales objectives, conducting sales promotions, and analyzing and evaluating consumer response through sales results. Uses experiential learning exercises and guest lecturers from the field of sales. Principles and techniques of selling and the administration of the selling function as it relates to the development of marketing strategy and the achievement of business objectives will be addressed. This course is a blend of face to face and online components. Restriction(s): Not intended for students with Freshman or Sophomore class standing.
	55662	Lecture-Discussion	R	4:00PM -6:50PM	MW	Henry Administration Bldg	Vargas, P	Part of Term: B Date Range: 10/17/11-12/07/11 Credit: 3 hours Section Info: Topic: Psychology of Advertising Meets with ADV 590-R (CRN 56180) Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Restriction(s): Not intended for students with Freshman class standing. Not intended for Graduate - Urbana-Champaign.