ADV 199

Fall 2011

Part of Term 1
Aug 22-Dec 7
Undergraduate Seminar
Course in Catalog
List of Terms offered
Register for Classes

Credit: 1 TO 5 hours.

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

My Favorites
My Schedule
Section Status updates every 10 minutes.
CRN Type Section Time Day Location Instructor Section Details
55788
Lecture-Discussion
J
8:00AM -9:20AM
TR
Gregory Hall
Slater, J
Part of Term:
1
Date Range:
08/22/11-12/07/11
Credit:
3 hours
Section Title:
The Strategies Behind the Ads
Section Info:
Advertisements are everywhere! But what are they really attempting to do? And - are they effective? The basis behind every advertising campaign is the advertising strategy. The strategy when done well, will produce effective advertising that will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. Primarily an advertising strategy is developed to determine what and how to communicate ideas to potential or current consumers of products and services. This class will go "behind the scenes" of advertisements and look at the strategies that built some of the most effective brand campaigns in history. At the same time, students will also be learning how good strategies can have a negative effect or be lost in the execution. Overall, students will learn how to analyze advertisements and study the impact these advertisements have on consumption, economics, and popular culture. First Year Discovery Program Course. Registration restricted to freshman. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
45303
Lecture-Discussion
S
5:00PM -7:50PM
T
Weston Hall
Hall, S
Part of Term:
1
Date Range:
08/22/11-12/07/11
Credit:
3 hours
Section Title:
The Communications Industry
Section Info:
Topic: The Communications Industry: Places, Practices and the Pillsbury Doughboy. This course will cover a variety of topics designed to help students learn more about the communication industry, with an emphasis on the organizations, people and practices that make things happen in advertising, public relations, journalism and media. Registration restricted to freshmen in the Weston Exploration program. First Year Discovery Program Course. Registration restricted to freshman. Students should enroll in only one Discovery course.
COURSE EXPLORER
Email: Course Explorer Feedback

OFFICE OF THE REGISTRAR | 901 W. Illinois Street, Urbana, Illinois 61801

Site developed by: Technology Services at Illinois | UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN
1102 Digital Computer Laboratory | MC-256 | Urbana, IL 61801 | phone 217-244-7000