BADM 522

Spring 2009 Part of Term 1

Part of Term 1
Jan 20-May 6

Marketing Models

Credit: 4 hours.

Concepts, methods, and applications of decision modeling to marketing issues including segmentation, targeting and positioning, new product design and development, advertising, sales force and promotion planning, and sales forecasting. Assists students to build "smart" spreadsheets to improve marketing decisions.

Prerequisite: First year of the MBA program or equivalent.

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BADM 522 class schedule data for spring 2009
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	31299	Lecture-Discussion	A	9:00AM -11:50AM	W	Wohlers Hall	Palekar, U	Part of Term: 1 Date Range: 01/20/09-05/06/09 Section Info: This course is restricted to students in the MBA and MS-Tech programs. Registration for this course will open at noon on Wednesday, November 12, 2008. Restriction(s): Restricted to MS:BAdm: Tech Mgmt -UIUC, MBA: (PT) Business Adm -- UIUC, MS: Technology Managemt -UIUC, or MBA:Bus Administration -UIUC.