GE 498

Fall 2009 All Classes

All Classes

Special Topics

Credit: 1 TO 4 hours.

Subject offerings of new and developing areas of knowledge in general engineering intended to augment the existing curriculum. See Class Schedule or departmental course information for topics and prerequisites.

May be repeated in the same or separate terms if topics vary to a maximum of 9 undergraduate hours or 12 graduate hours.

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GE 498 class schedule data for fall 2009
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	50171	Lecture-Discussion	JMF	4:00PM -4:50PM	MW	204 Transportation Building	Clifton, R	Part of Term: 1 Date Range: 08/24/09-12/09/09 Credit: 2 hours Section Info: Topic: Sales & Marketing for Engrs. With today's highly competitive global markets, products cannot be created in a vacuum. Engineers (and inventors), as the product creators, must intimately understand the markets their products are created for. Successful engineers understand the basic principles of marketing and sales and how these principles apply to product innovation. This course will introduce students to relevant marketing and sales topics and provide a foundation for applying these principles through the use of real-world cases. Topics include: engineering perspective on marketing and sales; customer-centric communication; establishing influence; methods of customer interaction; and channels of distribution, as well as the keys to marketing yourself. Restrictions: Senior Standing