ADV 590

Fall 2009 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Credit: 2 OR 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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ADV 590 class schedule data for fall 2009
CRN Type Section Time Day Location Instructor Section Details
49683
Lecture-Discussion
V
2:00PM -3:20PM
TR
Armory
Nelson, M
Part of Term:
1
Date Range:
08/24/09-12/09/09
Credit:
4 hours
Section Info:
Topic: Contemporary Issues in Global Advertising and Consumer Behavior. Meets with ADV 400-V (CRN 49682). This course introduces students to the understanding of culture from anthropological and psychological perspectives with a focus on subjective perceptions and shared understandings (values, attitudes, lifestyles, rituals). A variety of communication problems are presented through case studies, with emphasis on effectiveness and ethics, in a range of international contexts.
Restriction(s):
Restricted to Advertising or Communications major(s). Restricted to Graduate - Urbana-Champaign.
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