BADM 528

Spring 2008 All Classes

All Classes

Promotional Strategy

Credit: 4 hours.

Management orientation to promotional strategy for the medium and large size organization: includes analyses of the primary elements of the promotional function from both qualitative and quantitative perspectives emphasizing such factors as (1) selection among alternative promotional tools, (2) the promotional budgeting and allocation process, and (3) determination of appropriate messages and media schedules for given product/market situations. Explores widely used models in depth for strategic usefulness; emphasizes case analysis and contemporary situations.

Prerequisite: BADM 520 or first year of MBA program or equivalent.

My Favorites

My Schedule

Section Status updates every 10 minutes.

BADM 528 class schedule data for spring 2008
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	39049	Lecture-Discussion	A	10:00AM -11:20AM	MW	226 Wohlers Hall	White, T	Part of Term: 1 Date Range: 01/14/08-04/30/08 Restriction(s): Restricted to Graduate - Urbana-Champaign or Professional - Urbana. Restricted to MBA:Bus Administration -UIUC.