BADM 526

fall 2008

All Classes

Marketing to Organizations

Credit: 4 hours.

Case and discussion-based course that focuses on how firms that are engaged in marketing to organizations. Examines how to identify competitive marketing advantages, assess market needs, and leverage or sustain these advantages. Prerequisite: First year of the MBA program or equivalent.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor