BADM 525
Fall 2008 Part of Term B
Oct 20-Dec 10
Credit: 2 OR 4 hours.
The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.
Prerequisite: BADM 520 or first year of MBA program or equivalent.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
48198
|
Lecture-Discussion
|
MST
|
10:00AM
-11:20AM
|
TR
|
Business Instructional Fac
|
Kreuzbauer, R
|
|