ADV 400

Fall 2008 All Classes

All Classes

Special Problems

Credit: 0 TO 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

0 to 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

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ADV 400 class schedule data for fall 2008
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
10112	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 08/25/08-12/10/08 Special Approval: Instructor Approval Required
50465	Lecture	D	ARRANGED	n.a.	Location Pending	Berry, W	Part of Term: B Date Range: 10/20/08-01/16/09 Special Approval: Instructor Approval Required Credit: 3 hours Section Info: Topic: Advertising Across Borders - Consumerism in Neo-Emerging Markets. Students will engage in critical study of the variety of distinctive cultural factors that impact global advertising and public relations. For example: How are products such as toothpaste, cereal, cosmetics, automobiles or cell phones advertised in other countries, compared to the way those same items are promoted in the United States? What can advertising tell us about class, racial and gender divisions within a country? How is America's good life (e.g., Disney World, Bud Light, Beverly Hills, South Beach, designer running shoes, t-shirts and jeans, text-messages, etc.) advertised to international consumers? The course will look beyond the BRIC countries (Brazil, Russia, India, China) and explore consumerism in other emerging markets. In addition, the class will travel (dates TBA) to three major cities within the Dominican Republic and meet with professionals in advertising and public relations. Students will explore Dominican culture through visits to museums, street markets, beachside art exhibitions, and tours of historic sites of the Colonial Zone in Santo Domingo, which was founded in 1496. A professor in advertising will travel with the class as well as teach the course. Restriction(s): Restricted to Undergrad - Urbana-Champaign.
50467	Lecture	E	6:30PM -8:20PM	R	Location Pending	Chambers, J	Part of Term: B Date Range: 10/20/08-01/16/09 Special Approval: Departmental Approval Required Credit: 3 hours Section Info: Title: Understanding Brand England. In today�s constantly evolving global community it�s imperative for marketers to quickly understand and adapt to different cultures when developing advertising communications. This program will allow students to experience the dynamic and culturally diverse nation of England to build global perspective and better prepare them for the challenges and opportunities associated with world markets. Students will research, consume and be immersed into the vibrant media, culture, and history of England to learn how advertisers use both England�s history and its vision of itself as a 21st century nation to reach consumers. The majority of travel (Jan 2 - Jan 16) will occur in London, with 2 one day excursions within England and a weekend trip to Paris. Restriction(s): Restricted to Undergrad - Urbana-Champaign.
49679	Lecture-Discussion	K	4:00PM -5:20PM	TR	329 Davenport Hall	Mincyte, D	Part of Term: 1 Date Range: 08/25/08-12/10/08 Credit: 3 hours Section Info: This course is open only to Advertising majors and Agricultural Communications majors. Topic: Fit, Fat and Fashion: Body Image in Advertising and Consumer Culture. This course examines body images in advertising and consumer culture. Students will learn about cultural, political and economic factors shaping representations of human bodies in the media. This course will increase students' sophistication in understanding the issues of representing race, gender, age, health and social status. This course will also cover public health effects of poor body image and its role in contemporary nutrition marketing. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s). Restricted to Undergrad - Urbana-Champaign.
49762	Lecture-Discussion	L	5:00PM -7:50PM	M	148 Armory	Stein, M	Part of Term: 1 Date Range: 08/25/08-12/10/08 Credit: 3 hours Section Info: This course open only Advertising majors, and Agricultural Communications majors. TOPIC: PR and Promotions. This course addresses public relations strategy and practice, promotions, publicity campaigns, and media writing. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s). Restricted to Undergrad - Urbana-Champaign.
52051	Lecture-Discussion	T	4:00PM -6:50PM	M	123 Gregory Hall	Kaler, R Tucker, H	Part of Term: 1 Date Range: 08/25/08-12/10/08 Credit: 3 hours Section Info: Topic: PR Writing This course open to College of Media majors only that have completed at least an introductory course in their major. Restriction(s): Restricted to College of Media.