BADM 534

spring 2007

All Classes

Marketing Theory and Systems

Credit: 2 hours.

Detailed review of approaches to marketing theory. Specific emphasis on understanding the development of marketing theory and current trends in marketing thought. By a comprehensive review of selected literature, the student will be prepared to interpret and conduct research in marketing. Prerequisite: Ph.D. standing in BADM or consent of instructor.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor