BADM 382
Spring 2007 Part of Term 1
Part of Term 1
Jan 16-May 2
Jan 16-May 2
Credit: 3 hours.
Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.
Prerequisite: Junior standing
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
31078
|
Lecture-Discussion
|
A
|
10:00AM
-11:20AM
|
TR
|
Wohlers Hall
|
Alexandre, M
|
|