ADV 494

Spring 2007 All Classes

All Classes

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.

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ADV 494 class schedule data for spring 2007
CRN Type Section Time Day Location Instructor Section Details
30746
Lecture-Discussion
A
11:00AM -12:20PM
TR
140 Burrill Hall
Glennon, I
Part of Term:
1
Date Range:
01/16/07-05/02/07
Section Info:
Note: Students must have already taken ADV 481
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