ADV 590

Fall 2007 Part of Term 1

Part of Term 1
Aug 22-Dec 7

Special Topics in Advertising

Credit: 2 OR 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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ADV 590 class schedule data for fall 2007
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	50869	Conference	NSA	ARRANGED	n.a.	Location Pending	Hall, S	Part of Term: 1 Date Range: 08/22/07-12/07/07 Special Approval: Instructor Approval Required Credit: 4 hours Section Info: Note: SUBARU campaign This is an advertising/integrated communication campaign course. Instructor permission is required.
	49683	Lecture-Discussion	V	6:00PM -8:50PM	M	Bevier Hall	Nelson, M	Part of Term: 1 Date Range: 08/22/07-12/07/07 Credit: 4 hours Section Info: This section is for grad students in Advertising only. Topic: Contemporary Issues in Global Advertising and Consumer Behavior. Meets with ADV 400-V (CRN 49682). This course introduces students to the understanding of culture from anthropological and psychological perspectives with a focus on subjective perceptions and shared understandings (values, attitudes, lifestyles, rituals). Students then discover and apply the consequences of cultural similarities and differences to the understanding of advertising and consumer behavior. A variety of communication problems are presented through case studies, with emphasis on effectiveness and ethics, in a range of international contexts. Students also gain an understanding of glbalization issues, and the political, economic, and regulatory framework within which global advertising professionals must operate. Restriction(s): Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.