FR 443

Spring 2006 Part of Term 1

Part of Term 1
Jan 17-May 3

Studies in French

Credit: 3 TO 4 hours.

See Schedule for current topics.

3 undergraduate hours. 3 to 4 graduate hours. May be repeated in the same or separate terms to a maximum of 12 undergraduate hours or 16 graduate hours. Prerequisite: Junior standing.

My Favorites

My Schedule

Section Status updates every 10 minutes.

FR 443 class schedule data for spring 2006
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	44741	Lecture-Discussion	R	3:00PM -4:20PM	TR	Davenport Hall	Martin, E	Part of Term: 1 Date Range: 01/17/06-05/03/06 Credit: 3 hours Section Info: Topic: Introduction to French Advertising. Taught in French, this course explores the inner workings of the advertising industry in France, from the competition for company clients and initial briefing, to market research, copy design, testing, and media planning. Course participants engage in the various interactions one might encounter in this environment and design as part of a `creative team? an advertising campaign for a particular product. Other topics explored include humor and word play in French advertising, strategies used for targeting different age groups, regulation of the industry, and the latest trends in advertising. To draw cross-cultural comparisons, we will also examine adaptations of international advertising (such as global campaigns for IBM, McDonald?s, Toyota, and so on) for French audiences and explore documentaries on advertising from around the world (e.g., Culture Pub) along with testimonials from those working on international accounts for the top ad agencies in Paris. Restriction(s): Restricted to Undergrad - Urbana-Champaign.
	44742	Lecture-Discussion	RG	3:00PM -4:20PM	TR	Davenport Hall	Martin, E	Part of Term: 1 Date Range: 01/17/06-05/03/06 Section Info: Topic: Introduction to French Advertising. Taught in French, this course explores the inner workings of the advertising industry in France, from the competition for company clients and initial briefing, to market research, copy design, testing, and media planning. Course participants engage in the various interactions one might encounter in this environment and design as part of a `creative team? an advertising campaign for a particular product. Other topics explored include humor and word play in French advertising, strategies used for targeting different age groups, regulation of the industry, and the latest trends in advertising. To draw cross-cultural comparisons, we will also examine adaptations of international advertising (such as global campaigns for IBM, McDonald?s, Toyota, and so on) for French audiences and explore documentaries on advertising from around the world (e.g., Culture Pub) along with testimonials from those working on international accounts for the top ad agencies in Paris. Restriction(s): Restricted to Graduate - Urbana-Champaign.