BADM 525
Spring 2006 Part of Term 1
Jan 17-May 3
Credit: 4 hours.
The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.
Prerequisite: BADM 520 or first year of MBA program or equivalent
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
31413
|
Lecture-Discussion
|
A
|
3:00PM
-5:50PM
|
M
|
Wohlers Hall
|
Kreuzbauer, R
|
|