BADM 328

fall 2006
 
All Classes
Business-to-Business Selling

Credit: 3 hours.

Introduces the use of persuasive personal communication in attracting and retaining customers. Uses experiential learning exercises to address principles and techniques of personal selling and the administration of the selling function as it relates to the development of marketing strategy and the achievement of corporate objectives. Prerequisite: BADM 320 or consent of instructor

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