ADV 300
Summer 2005 Part of Term S2
(8 week) Jun 13-Aug 4
Credit: 3 hours.
(ADV 281) Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
30132
|
Lecture-Discussion
|
A
|
10:00AM
-11:20AM
|
MTWR
|
242 Bevier Hall
|
Hall, S
|
|