BADM 382

fall 2005

All Classes

International Marketing

Credit: 3 hours.

(B ADM 370) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective. Prerequisite: Junior standing

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor