ADV 494

Fall 2005 All Classes

All Classes

Persuasion Consumer Response

Credit: 3 hours.

(ADV 394) Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.

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ADV 494 class schedule data for fall 2005
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	29766	Lecture-Discussion	A	10:00AM -11:20AM	TR	110 Speech & Hearing Science Bldg	Giardina, M	Part of Term: 1 Date Range: 08/24/05-12/09/05 Credit: 3 hours Restriction(s): Not intended for students with Freshman class standing.