GE 161

Credit: 1 hours.

(G E 188) Introduces engineers, who have completed their freshman year, to the important elements and metrics of business and product development/management. Topics covered at an introductory level are customers, profits, prices, Boothroyd/Dewhurst Design for Assembly, intellectual property, product/business planning, time value of money, Failure Mode and Effect Analysis, and team building. Student teams will be formed to develop the concept and business plan for a new product of their own choosing.